FTC and OCR Concern Joint Web site Monitoring Warning Letter


If you’re concerned with any well being info, even in case you are not coated by HIPAA, you ought to be conscious of the federal government’s latest place that there could also be severe privateness and severe dangers with use of on-line monitoring applied sciences that could be current on a web site or cellular app that tracks client delicate private well being info.  Final week, the Federal Commerce Fee (“FTC”) and the U.S. Division of Well being and Human Companies’ Workplace for Civil Rights (“OCR”) issued a joint letter (“Joint Letter”) (https://www.ftc.gov/system/recordsdata/ftc_gov/pdf/FTC-OCR-Letter-Third-Occasion-Trackers-07-20-2023.pdf) to roughly 130 hospitals and telehealth suppliers, warning that on-line monitoring applied sciences built-in into their web sites and/or cellular apps could also be improperly disclosing private well being knowledge to 3rd events.

Expertise similar to Google Analytics and Meta/Fb Pixel can observe a person’s on-line actions which, unbeknownst to the person, might collect personally identifiable info. If you’re a coated entity or enterprise affiliate (a “regulated entity”) beneath HIPAA, you could adjust to the HIPAA Privateness, Safety, and Breach Notification Guidelines, with regard to protected well being info (“PHI”) that’s transmitted or maintained in digital or some other kind or medium.  Underneath HIPAA, impermissible makes use of/disclosures are presumed to be a reportable breach except it may be demonstrated that there’s a low chance of compromise when thought-about beneath the 4 elements set forth at 45 C.F.R. 164.402

Impermissibly disclosed info might vary from a client’s shopping historical past on a regulated entity’s webpage, which will not be a reportable breach if a dedication is made that there’s a low chance that the buyer’s PHI was compromised, to one thing extra delicate such because the disclosure of a affected person’s well being situations, diagnoses, drugs, medical therapies, frequency of visits to well being care professionals, and the place a person seeks medical therapy. Such disclosures may end up in monetary loss, stigma, discrimination, psychological anguish, or identification theft, amongst many different potential repercussions. It needs to be famous that in December 2022, OCR issued a bulletin which, amongst different issues, cautioned that regulated entities should not permitted to make use of monitoring applied sciences in a way that might end in impermissible disclosures of PHI to monitoring expertise distributors. The Joint Letter serves as a reinforcement of the warnings made final yr. The American Hospital Affiliation (“AHA”) submitted feedback to OCR lately asking that they rethink the place taken within the December 1, 2022 Bulletin. Particularly, the AHA believes that the steering is just too broad and can end in vital antagonistic penalties for hospitals, sufferers and the general public at massive, and that by treating an IP tackle as PHI beneath HIPAA, public entry to credible well being info might be decreased.

The federal government letter warned that even when an entity will not be coated by HIPAA, it nonetheless has an obligation to guard towards impermissible disclosures of private well being info beneath the FTC Act. That is true even when a 3rd celebration developed the web site or cellular app and even when the knowledge obtained by means of use of a monitoring expertise will not be used for any advertising and marketing functions. The FTC and OCR strongly urged monitoring of knowledge flows to 3rd events by way of applied sciences built-in into web sites, and warned that disclosure of such info and not using a client’s authorization can, in some circumstances, violate the FTC Act in addition to represent a breach of safety beneath the FTC’s Well being Breach Notification Rule.

You may see Fox Rothschild attorneys’ associated posts right here:

Odia Kagan’s Submit on Third-Occasion Trackers’ Dangers (July 2022): Watch out for Third-Occasion Trackers Like Meta Pixel. Ignoring Them Might Be Expensive. | HIPAA & Well being Info Expertise (foxrothschild.com)

Elizabeth Litten’s Submit on OCR’s December 2022 Bulletin (December 2022): OCR Warns Suppliers About Affected person Knowledge Trackers | HIPAA & Well being Info Expertise (foxrothschild.com)

Elizabeth Litten’s Submit on the FTC’s Criticism Alleging that BetterHelp Engaged in Unfair and Unreasonable Privateness Practices (March 2023): Higher Preserve Well being Knowledge Non-public, FTC Indicators to On-Line Well being Care Suppliers | HIPAA & Well being Info Expertise (foxrothschild.com)

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